Legal

Privacy Policy

Last updated: June 23, 2026

This site is run by Will Blunderfield. We keep data collection to a minimum and we never sell your information. This policy explains what we collect and why.

What we collect

We only collect information you choose to give us:

  • Newsletter sign-up — your email address, so we can send you the newsletter.
  • Coaching inquiry form — your name, email address, and the message you write, so Will can reply.
  • Quote submissions — the name and words you submit, and an optional email address if you provide one.

We do not require accounts, and we do not ask for payment information on this site.

How we use it

Inquiry and quote submissions are delivered straight to Will's inbox by email so he can respond to you personally. Your newsletter email is used only to send the newsletter. We don't sell, rent, or trade your data.

Who handles your data

We use a small number of trusted service providers to run the site — including an email delivery provider (Resend) to send form submissions and the newsletter, and our hosting provider. These providers only process your data to provide their service to us.

Cookies and analytics

We don't use third-party advertising or tracking cookies. The site stores a single local setting in your browser to remember that you've confirmed you're of legal age, so you aren't asked again. Any analytics we use are aggregate and privacy-friendly — they don't identify you individually.

Your rights

You can request a copy of the information we hold about you, ask us to correct or delete it, or unsubscribe from email at any time. Every newsletter also includes an unsubscribe link. To make a request, contact [email protected].

Contact

Questions about this policy? [email protected]